It was born in the mid 1959 at Abdullah Al Salem Street in Kuwait City, by its founder Mr. Mohammed Abdullah Al-Batel, in a time when Kuwait was progressing towards advancement. This street was the main nerve for the Kuwaiti business. The company started its history as a small shop, selling wrist watches, wall-watches and alarm clocks. Watches at that time, were imported in small quantities, and Swiss watches were dominant, due its renowned history in manufacturing fine, quality watches. Under these circumstances, Mr. Al-Batel decided to go on to achieve his big ambitions, which he succeeded in, by ranking the first, among his competitors, in this business, which made AL-BATEL GROUP represent the most superior agencies of Swiss Watches, which progressed with time and gained its class in the international market.